Martino Pietropoli
Ikea Instruction by Ed Harrington

The Ikea effect

Why we work (hint: it’s not only the money)

Dan Ariely is a professor of Psychology and Behavioral Economics at Duke University. He theorized the so-called "Ikea effect" to explain why doing certain jobs gives us more satisfaction than others.
The idea at the base of the Ikea effect lies in a simple consideration: building an Ikea piece of furniture creates a deeper bond with that object compared if you’d…