Ikea Instruction by Ed Harrington

The Ikea effect

Why we work (hint: it’s not only the money)

Dan Ariely is a professor of Psychology and Behavioral Economics at Duke University. He theorized the so-called "Ikea effect" to explain why doing certain jobs gives us more satisfaction than others.
The idea at the base of the Ikea effect lies in a simple consideration: building an Ikea piece of furniture creates a deeper bond with that object compared if you’d…



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Martino Pietropoli

Martino Pietropoli


Architect, photographer, illustrator, writer. L’Indice Totale, The Fluxus and I Love Podcasts, co-founder @ RunLovers | -> http://www.martinopietropoli.com